Building products with strong engineering foundations.

I help startups ship reliable, scalable backend systems while keeping product outcomes front and center. From architecture and execution to mentoring and delivery, I bridge strategy and hands-on engineering. I’ve also built in blockchain ecosystems (Bitcoin & Ethereum), including ERC-20 tokens.

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Product

Roadmap alignment, discovery-to-delivery, metrics, and pragmatic prioritization.

Engineering

Distributed systems, APIs, data modeling, performance, reliability, and security.

Leadership

Team enablement, technical direction, quality bars, and sustainable execution.

About

Hi, I’m Jorge.

I’m a Product Tech Lead and Backend AI Engineer focused primarily on startups—helping teams move fast without breaking reliability. I also have experience building in blockchain ecosystems (Bitcoin & Ethereum), including ERC-20 tokens.

What I do

Architecture & system design Designing scalable services, APIs, and data flows with clear trade-offs and long-term maintainability.

Delivery leadership Leading execution: defining milestones, managing risk, and ensuring teams ship predictable outcomes.

Backend engineering Implementing critical paths, improving performance, reducing incidents, and raising code quality standards.

Team enablement Mentoring engineers, improving developer experience, and building processes that scale with the team.

Contact

Want to collaborate?

Reach me at hi@jaranas.io or send a message on LinkedIn.